Beauty Creations x Loteria
A hypothetical makeup campaign for Beauty Creations makeup collection launch in collaboration with the Mexican tabletop game Loteria. The campaign consists of a motion based website that launches with the collection allowing customers to experience the interactivity and movement of the game. Customers are also able to learn more about the game, the company, the collection and even enter a live round of the Loteria game for a chance to win the entire collection.